Monthly Archives: January 2016
Who else is sick and tired of chasing dreams that seem perpetually out of reach? Do you jump from thing to thing… guru to guru and gimmick to gimmick in pursuit of passion, purpose and profit? If you are like most of the people I speak to, the truth is, you have a firm foundation and a strong sense of what you’d LOVE to do, but the overwhelming urge to seek out shortcuts, or shiny secrets knocks you off the path.
Here is the 1 simple truth that I’ve learned doing this work, every day for 10 years plus.
Each of us has a unique gift that is begging to be shared with the world. Each of us is strong, and powerful and passionate in areas that naturally bring value to others. And yet, even with this truth being eminently obvious to all, the vast majority of us spend our time trying to build a blog, a brand, a business and a bank account around ideas that have very little to do with these natural strengths.
Here is what I want you to do. Ask yourself these 5 simple questions. Write down your answers on a sheet of paper and carry it around with you for 3 days. Don’t type it out… and don’t stress about it. Just look at the questions, and write out the answers in the most natural, honest and organic way possible.
1 – Who are You?
2 – What do you do?
3 – Who do you do it for?
4 – What do they need?
5 – How do their lives change, when you do what you do BEST for them?
A quick confession:
These aren’t my questions. The first time I saw a version of this little exercise, I was at a life purpose business building seminar about a decade ago, and I was the type of person who would roll my eyes at these sorts of exercises. (the exercise was a little bit different than the one I outlined above, but close enough to get credit)
But I did it and I re-read my own answers a bunch of times over that weekend. IT was truly transformative for me. I realized that much of what I had been building and developing in my own business had very little to do with my true “inner” identify and what I really wanted to contribute to my clients, customers, and community.
So how do you earn $100K a year once you have your inner “A-ha” moment?
The truth is, you need to identify your ideal audience of high value clients and customers who will benefit in big ways from the value you offer.
The fastest way? Create 1 high dollar coaching service that costs about $5K for 12 months of your experience and expertise, and strive to get 20 clients per year.
You can also create many different types of content, courses, curriculums, books, products and programs and reach the same goal as well. I just find that it’s much easier, when you LOVE what you do, to charge what you’re worth, simplify, stick to ONE core thing and seek out the super small subset of people in any niche, market or industry who are willing and able to pay you for your genius, and feel lucky to do so!
With the coming of the internet, there are plenty of ways of making money online. If you are planning on joining the bandwagon here are some of the ways of making money on the internet:
Be a freelancer
A freelancer is an independent professional who isn’t tied to one employer. We can call a freelancer the modern day entrepreneur. You can be a freelancer in different areas including: web design, graphic design, writing and virtual assistance. All you need is identify what you are good at and offer the service. The cool thing is that there are plenty of freelancing sites that you can join and offer your service.
Just like any other job, you need to have strong work ethics. This calls for you to offer the best service. In the freelancing sites, you rely on reviews left by previous clients. The more positive reviews you have the more attractive you look and the more clients you have. For you to have many positive reviews you need to always offer the best quality service.
Create your own blog
Years ago, people used blogs to write blogs as a hobby. This is no longer the case as you can make a full-time career out of blogging. All you need to do is identify a niche that you are passionate about and create a blog around it. You should work hard at becoming an industry leader in the niche by offering valuable information. You should also be abreast with the latest happenings in your industry. There are plenty of ways in which you can earn money from your blog. You can earn by selling your products, pay-per-click links, ads and affiliate links.
To be an affiliate marketer you need to have a good social media following or a good blog or website. You can use these online outlets to promote products, websites and offers that pay. The cool thing is that you don’t need to have your products for you to be an affiliate marketer-you simply need to promote other people’s products and earn a commission for every sale made. To start your affiliate marketing career you need to first sign up with an affiliate program. There are many that you can join and all you need is research and find the right one for your needs.
You will then find products and offers your friends and followers may be interested in and get a unique affiliate link. You should post the unique affiliate link on your blog and social media pages. You get paid for any sale you make on your unique link.
The internet isn’t a place of only having fun-you can also make money and craft a career around it. When making money online you need to treat it just like the brick and mortar job where you need to have strong work ethics.
Personalization is the latest technology that the internet has granted markers in different businesses. Companies can provide their customers what they exactly require or offer recommendations on what they would like to have.
If you go online now, you will find that shopping has been made more appealing. Once you buy an item or search for an individual item more than once, search engines record your online activities. This information is later used in target marketing where you will be given suggestion on things that you that fit your lifestyle.
Questions to Ask Yourself
You should begin by identifying your target audience. This will help you focus on a more manageable group. To improve your customer’s experience online is “what are the steps they follow in buying products and services online”. This is a vital aspect of your digital marketing strategies in the sense that it will help you understand their needs.
The other question that you should ask yourself is how you can effectively use the information in their decision-making to offer better online experience to them. Adjusting your technique to fit with their journey is your ultimate weapon to success.
What are the steps in customer’s decision making?
Potential customers need to recognize your brand before they can visit your site. You should take your time to create awareness for your business by investing in advertising campaigns. Find out what other brands in your niche are doing to create awareness to their customers. Learn from their strategies and strive to find how to be better by using unique techniques.
How familiar are you with them?
Knowing how to make your customers familiar to your line of business can be a challenge. However, you can effectively make them familiar with creating an interactive environment. Here, you can use your social media platforms to showcase your products and services. Employ tailored messaging and content marketing to help you introduce your customers to the brand. This will make them feel welcomed and want to know more.
Feeling at Home
Consideration is the one thing you should focus on to improve the consumer experience. Once your customers are familiar with your product, they would wish to see how you cater for their needs. Making them feel at home and considered will go a long way to building your brand. Torture them with attention and kindness by giving them a chance to ask questions and get sample tests on products. This will make them come for more next time.
Buying your products and becoming loyal customers
This is the last stage in consumer’s decision-making process. This is where they decide to buy your products and buy more in future from your brand. Once your strategy is working and you are landing more customers, continue using it. Also, look for reviews and feedback from customers for improvement and advancement.
When running a business, you need publicity. After all, how can people do anything if they don’t even know your business exists? It doesn’t matter if you have the best small business in your neighbourhood; if they don’t know that you’re actually there, you cannot make any money.
What should you do then? Advertise. Put your name up there so people know who you are and what you offer them. It will help you build your brand and keep you in your customers’ minds.
If you have an online business, then you may think that the only way to advertise is through social media, creating your own website, in YouTube, etc. Let me stop you for a minute there. Don’t limit yourself to the Internet, because not everyone is online all the time. There are moments that people spend offline too. Because of that, you should also promote your online business using offline means. It’s nice to also catch people’s attention during those moments that they are unplugged. Pay attention to these 5 tips to advertise your business in the real world.
Everyone loves the idea of free. They could just be simple things like mugs, shirts, calendars, bags, pens, tumblers, or phone cases with the name and logo of your small business in them. Having your customers see your logo every day is a great way to advertise. Make sure that your giveaways are useful everyday items so people won’t just toss them in a box afterwards.
2. Press releases
Sometimes, you might consider conducting a few seminars here and there. To get people to know about your event, you can submit a press release to a news agency for a local or national paper. But make sure your press release is newsworthy, because if it isn’t, the editors will just scrap it straightaway.
3. Flyers and Brochures
A proven strategy for advertising is handing out brochures and flyers. They can be made en masse for cheap and are quite easy to distribute. You can drop them in mailboxes, hand them to people on the streets, display them in windows, and even slip them into newspapers.
4. Exhibits and Fairs
You can take part in local exhibits to show off your products. Since people only go to exhibits if they really want to, the people who go to your booth are most likely very interested in what you have to offer. It’s also a great opportunity to give your business cards or flyers to passersby. Make good use of your time in exhibits so you can maximise your company’s reach.
5. Word of Mouth
Perhaps the most trusted advertising method of all time is the word of mouth. Having your customers promote your products to other people they know is the best kind of advertising. If someone you trust recommends you a product, then you would most probably buy it yourself. The same principle applies to every customer out there.
You see, even if your business is online, it also helps to have some offline advertising methods in place as well. It helps you get more exposure and maximises your reach. The more people know about you, the more they’ll care, and the more money you stand to make!